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Are you a passionate advocate for climate change, and want to make a difference?
There is no shortage of information on climate change, but it can be really hard to get others to feel the same sense of urgency and agency that you feel. How do you convince everyone else that this is something worth putting more time and energy towards?
Whether it’s your peers or an important stakeholder for a goal you’re advocating for internally, it’s important to be able to clearly articulate the facts and the “why” of climate change.
The trouble is, the science of climate change is hard to communicate, because…well…it’s really complex. And most of us aren’t climate scientists.
We need to be translators of climate action
WorkforClimate has spent a lot of time thinking about this, and reviewing a lot of climate presentations. We wanted to find something very simple that really brings the message to people in a language everyone can understand - no jargon, no complicated graphs.
This is how we set out to create our own “Case for Climate Action presentation”. The result is a 20min oral presentation backed with slides and a script. It is split into 2 sections:
- Part 1 - Science, Goal, Impacts - this is the objective part. Unless you’re dealing with someone who belongs to the (very) small minority of outright deniers, this content is something everybody would agree to, because it’s grounded in the best science available.
- Part 2 - “How we fix it” - this is the subjective part, where we aim to communicate how to address the problem, high-level. You won’t find the practical things companies and individuals should do to address climate change, and that’s a conscious decision on our part. We don’t want to be prescriptive about the course of action, the goal is to challenge how people think and feel towards the problem and encourage them to take the next step in their climate journey, wherever they may be.
We know this presentation isn’t enough. There are many other reasons why people don’t act at the level required – most of them have to do with cognitive biases (for example, how our brains are wired to ignore distant threats, or how we convince ourselves that someone else will deal with the crisis, to name a couple).
In a corporate context, your case also needs to be accompanied by a strong business case - why does it make business sense to do this? Our programs can help you answer this question.
But we hope that it will help some of you spark a conversation, and help you in your journey as a climate influencer.
How to use this resource
Possible use cases for this presentation are:
- Introducing climate change to a group of coworkers in a casual setting
- Kicking-off a climate action meeting at your workplace
- Pitching to a stakeholder that you need on your side before you present your business case.
We encourage you to personalise the presentation according to your style and intended audience. It can be used with the current WorkforClimate branding, or you can adapt it to your own branding.
Please note, the presentation and the script are under Creative Commons licence BY-NC-SA. You may reuse them, as long as you give appropriate credit, do not use the material for commercial purposes, and distribute your contribution under the same licence.
Access this resource
To access the slides and the script, please click here.
Have you used this resource to advocate for climate within your company, or in another context? We would love to hear from you, please tell us about your experience by emailing info@workforclimate.org or schedule a 30 min consultation with us.
