The climate movement has never been in more need of people power. So make 2025 the year you doomscroll your way into climate action.
Finding yourself stuck in a climate doomscroll? Right now it feels as though our feeds are just an endless tirade of bad news. From President Trump’s war on climate action, to the horror of the L.A. fires and confusion within the scientific community about why January was so much hotter than expected, the headlines in 2025 have been very, very grim.
If you are politically engaged and care about the climate, right now it’s far too easy to get sucked into the algorithm. To spend more time swiping, liking and sharing hot takes than putting down the phone and asking: “How can I change this?”
In the words of former Amazon employee Maren Costa (one of the most influential corporate climate advocates of her time): “The climate crisis requires us to be our bravest selves in ways we may never have done before. But the good news? It only takes 3.5% of the population to be actively engaged to achieve systematic change.”
So, what steps can you take to transform that online passion into real world actions in 2025?
Hack your social media feed
As a climate influencer who runs the online climate action platform Project Planet, Tegan Lerm’s life is literally dedicated to finding this balance. She knows better than most that social media can be a force for good, but is also engineered to keep us in a kind of stasis.
“Social media loves to feed us the worst-case scenarios because doom and outrage keep us scrolling,” she says. “But this constant barrage of bad news can be paralysing. So if you feel stuck, the first thing you can do is unfollow any accounts that aren't solution-focused, and try to reset your feed to one that compels you to read and then actually act.”
This extends to your news sources. Try plugging into some podcasts that are dedicated to the cause, and can point you towards groups and spaces to take action. Tegan recommends How To Save A Planet, BBC’s The Climate Question and TED Climate.
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Match every ‘share’ or ‘like’ with an offline action
Of course, bad news is just a fact of life (especially when we’re in the midst of a climate crisis), but rather than simply avoiding it at all costs Tegan recommends a one-for-one approach. “If you read something frustrating, pair it with something productive like signing a petition, going to a protest, volunteering, or having a conversation with a work colleague about the issue – often great ideas for action come from sharing the problem.”
2025 also happens to be a federal election year, and Tegan identifies this as the perfect opportunity to take action. “There are so many ways to use this moment to take climate action that really matters,” she says. “At Project Planet we’ve just launched something called ‘Build a Ballot’ to help you create a personalised voting plan based on the issues you care about, so when election day comes you’re ready to make your vote count.”
Don’t go too hard, too soon
Go easy on yourself. Digital detox isn’t for everyone, and sometimes small steps into action are more realistic than a giant leap into the unknown. “I wish I could say I’m great at this, but I’m working on it,” says Tegan. “I set daily time limits on my apps to curb doomscrolling, and I prioritise phone-free time like walks, and hanging out with friends.”
“I definitely have my down days,” she continues, “but what keeps me going is the work itself – helping people understand the climate crisis and showing them how they can be part of the solution.”
Start small, but think big
WorkforClimate Director Lucy Piper says that transferring passion and despair into action requires effort, but is absolutely essential if we are going to make this climate movement successful.
“It can feel hard, especially given how limited all our time is,” she says. “But you don’t have to do everything at once. For example, a lot of people who join our Academy program, start their journey at one of our free Climate Leadership at Work seminars,” she says. “We hold these regularly, and they’re a great way to meet like-minded people, be active, but also learn about how simple the path to action in the workplace can be.”
“Then of course, there is the Academy itself, which allows you to allocate a piece of time every week to climate action, while giving you even more tools to carry that into your life and workplace. It’s both a practical guide and very empowering.”
Feeling stressed about the climate crisis and not sure what to do? You’re not alone. The WorkforClimate Academy gives you the tools and space to take climate action in the workplace, no matter what your job title. Head here to register for the next cohort.
